Still in Syawal — and Still a Little Bit Huru Hara

Raya may be winding down, but here at Telekungtea, we’re still very much in the spirit. With Syawal still upon us, we wanted to take a moment to reflect — on the joy, the chaos, and the beautiful moments that made this Raya season truly unforgettable.

We launched so many designs this year (perhaps too many? But when did we ever know how to slow down?) — and as always, it was a little bit huru hara. From photoshoots to packaging, from booth setups to last-minute edits, everything moved at lightning speed.

Even our short drama — which I do hope you’ve watched — was born from the same whirlwind. And somehow, in between all that, we managed to shoot our Nyam Nyam Ketupat video too. Behind the scenes, I tried to keep my usual calm… but truthfully? It was all just gloriously chaotic.

One of the most meaningful moments was our collaboration with AEON to take a group of anak-anak yatim shopping for their Raya clothes and shoes. Their joy lit up the entire day — a reminder of what this season is really about.

We also brought Telekungtea closer to you through various booths and pop-ups — from AEON and Isetan KLCC, to our long-time friends at SOGO. And of course, we had our full Blooming Lebaran setup at all our stores too — a floral wonderland that truly brought the campaign to life.

Through it all, it was our team that held everything together. The dedication, the late nights, the laughter, the teamwork — they gave their all, and it showed. Raya wasn’t just a campaign, it was a whole movement powered by hearts that bloomed under pressure.

Thank you for being a part of our Raya story. From all of us at Telekungtea — Raya belum habis lagi.