Telekungs. A simple piece of cloth, yet so deeply rooted in our lives, especially in Malaysia and many countries in the Southeast Asian region. What started as a traditional attire for prayer has now evolved into a fashion statement, a cultural icon, and—dare we say it—a trendsetter. Let’s take a walk down memory lane and see how this beloved telekung journeyed from kampung simplicity to modern elegance.
Zaman Dulu-Dulu: Telekung Kampung Nostalgia
Remember the days when telekungs were hand-me-downs from our nenek? Those telekungs with slightly faded bunga-bunga motif, lovingly patched up in places? Ohhh and the non-elasticated sarong where you have to pandai-pandai ikat sendiri or else terlondeh waktu tengah solat! 😂 They were simple and practical, nevertheless —perfect for a quick tidur after solat.
Back then, telekungs were all about function over fashion. But despite their simplicity, they held a special place in our hearts. Wearing a telekung meant berkat—a reminder of prayer, family, and faith.
Telekung Jadi Ikon: From Masjid to Mall
Fast forward a few decades, and telekungs have glowed up! From traditional cotton to luxe satin, lace, and now even cooling Gelato fabric (yes, it’s a thing), telekungs are no longer just for the surau.
Now, telekungs are gifted for every occasion—kahwin, raya, umrah, or even as a farewell present. Brands like Telekungtea (ehem!) are reimagining the telekung as more than just a prayer garment. It's now a thoughtful gift, wrapped beautifully in packaging that says, “You’re special.”
Kenapa Telekung Boleh Jadi Trendy?
Let’s be real—who says modesty can’t be fashionable? Here’s why telekungs are trending:
Practical and Beautiful
Think ultra-soft fabrics like Gelato and Rosella Premium that feel like a hug every time you wear them. Add to that designs with delicate embroidery or minimalist chic (macam telekung Orked from our TT Signature Collection), and you’ve got telekungs that are both timeless and trendy.
Colours That Pop!
Gone are the days of plain white telekungs. Now, we have telekungs in mint, lilac, and even milk tea! Colours that match your personality and your Instagram feed.
Gifting Culture
Telekungs have become the ultimate thoughtful gift. It’s like saying, “I care about your peace, your prayers, and your style.” Plus, who can resist a telekung wrapped in The Signature Purple Box?
Social Media Influence
With brands showcasing telekungs in dreamy photoshoots and live streams making it so easy to shop, telekungs have found a new generation of fans.
Telekung Modern: Tapi Jangan Lupa Your Roots!
While telekungs have evolved in style, they remain a symbol of our faith and tradition. Whether you’re wearing your nenek’s classic cotton or one of Telekungtea’s colourful embroidered collection, the essence of the telekung stays the same. It’s about connection—to Allah, to our heritage, and to each other.
Whether you’re gifting it, wearing it, or just admiring it, one thing’s for sure: telekungs are here to stay, and they’re more stylish than ever.